POP MUSEUM

The brand identity for the pop museum is designed to celebrate the legendary pop stars who have shaped music history, creating a blend of nostalgia, happiness, and emotion for visitors. Our target audience is individuals aged 18 to 45, including young adults discovering music through social media and adults who feel nostalgic for the golden eras of pop culture. The museum appeals to all genders and includes students, young professionals, and creatives passionate about music residing in urban hubs like New York, Los Angeles, and London.

Visitors will have the opportunity to explore the journeys of iconic artists through immersive experiences, such as virtual reality concerts featuring legendary performances. The vibrant colour palette, which combines bold, eye-catching tones with black accents, reflects the energy and legacy of pop culture. A striking logo typeface paired with the Poppins font ensures legibility against the vibrant colours. “Lyrics Soundwaves” is our brand symbol, representing the fusion of music and emotion. Our tone of voice is playful and emotional, capturing the essence of celebration and the connection to music’s cultural impact.