I designed a campaign called “Lick (Paint)” to address generalized anxiety disorder by using colours to help reduce anxiety. For this campaign, I introduced four new paint colours that promote calmness: Smoothing Lavender, Powered Pink, Sky Blue, and Pisacto Green. 

To promote this campaign and the new colours, I created posters, a stationery set, a social media video, and complementary candles, as fragrance can help alleviate anxiety. I enjoyed working on this project, as I have experienced this disorder, which made me feel strongly connected to the initiative.